When registering you have the option to create a BikeReg/Outside login that will allow you to make registration changes to your personal information and route choices at any time.

Refunds will be available until 2/28/2025 after which there are NO REFUNDS unless the event is cancelled.

If you find that you no longer need your registration you can use your BikeReg/Outside account to transfer it to others that might want it.  

Check in at the Luther Burbank Center (the Start/Finish, 50 Mark West Springs Rd., Santa Rosa, CA 95403) Friday night 5/2/2024 from 5:30-7:30pm or Saturday morning 5/3/2024 from 7:00-9:30 am.

NOTE: If you choose our "Concierge Service" during registration you will receive your Ride Packet in the mail and can skip the check-in process. Just show up with your bib and bike plaque, hop on your bike, and take off!

Pre-ordered T-shirts can be picked up at the on-site Store at check-in or at the event.

Jerseys and/or vests ordered online before March 5, 2024 will be shipped to you before the event. Jerseys ordered on or after March 5th will be available for pickup at the on-site Store during check-in or at the event.

If you need to exchange your clothing for a better size, bring it to the on-site Store and we will exchange it for the correct size, if available.

If you have specific questions about apparel, email Store@SRCC.com.

Early Bird pricing ends on 2/3/2025. After that date all route pricing will increase $20.

There is a 2,500 rider limit on the event. We typically sell out in February, and registration will close when we reach the 2,500 limit.

There are no group discounts available.

Weather in May is variable and typically cool and sometimes overcast in the morning and sunny and warm in the afternoon.

The event is held “rain or shine” and no refunds are given for inclement weather conditions.

It takes over 400 volunteers to make a Wine Country Century! WCC volunteers get to ride the same routes, fully supported, the following day, free of charge. Volunteer sign-ups open in March.