Wine Country Century

Event Details

General Event information details are shown below

Registration Changes, Transfers, and Refunds

Switching routes

If you want to switch routes after registering, if you are changing to a longer route, you should email with your request. You will be asked to pay the fee difference. If to a shorter route, no refund will be provided.

Registration editing and payment processing

If you have questions about payments or wish to edit your registration information, please email with your request. Provide as much detail as you can.

Registration transfers


Current Registrants: To offer your ticket for transfer
  1. Fill out the form at the bottom of the TRANSFER PORTAL PAGE and submit it for listing on the page.
  2. NOTE: Be sure to enter all the information EXACTLY as you originally registered!
  3. You will receive an email with a web link containing a Transfer Code. (You will send this link to the Transferee (Buyer) when the transaction is complete.)
  4. Reply to anyone requesting your ticket, negotiate a price, AND RECEIVE PAYMENT.
  5. Email the link containing the Transfer Code to the Buyer.
  6. If you sell your registration, be sure to complete the transfer process by forwarding the link you received to the Transferee (Buyer).


  2. Review any verified transfers available and contact the owner any ticket you are interested in by clicking on their name to send them a request by email.
  3. Negotiate a price and pay the Transferer (Seller) the agreed price (financial transaction is strictly between Transferrer and Transferee, Seller and Buyer).
  4. The Transferrer will email you a web link containing a Transfer Code AFTER PAYMENT IS MADE.
  5. Click the link to open the web page and complete the transfer. See cost information below.
NOTE: The route available for transfer is changeable and can be switched to the transferee’s choice of route during the transfer process. If upgrading to a longer distance the transferee will be asked to pay the difference in price. If changing to a shorter distance no refund is given. ALL transfers incur a $25 transfer fee (plus any route upgrade costs if applicable) payable by the transferee.

If you have questions after reviewing the transfer process you can email the TRANSFER COORDINATOR for futher assistance.

Registering multiple riders

Each rider must be registered individually. We do not have a mechanism for registering groups.

Refund Policy

If the event is canceled, you will be offered the option of a full refund, or donating all or part of your registration fee to support the nonprofit Santa Rosa Cycling Club. If YOU cancel your participation, no refund is offered, but you may TRANSFER YOUR REGISTRATION (see above) to a person of your choosing for a fee of $25 (paid by the transferee).

Venue, Check-in, Accommodations

When and where

Check in at the Luther Burbank Center (the Start/Finish, 50 Mark West Springs Rd., Santa Rosa, CA 95403) Friday night 5/3/2024 from 5:30-7:30pm or Saturday morning 5/4/2024 from 7:00-9:30 am. NOTE: If you choose our "Concierge Service" during registration you may skip the check-in process. Just show up with your bib and bike plaque, hop on your bike, and take off!

Start Times & Rest Stop Hours

We strongly recommend you start riding your route during the following times, to ensure that rest stops are open when you arrive:
  • 100 mile: 7:00 - 8:00 am
  • 100 km: 8:00-9:00 am
  • 34 mile: 9:00-10:00 am
Please plan to start your ride during the recommended start times and pace yourself to reach each rest stop during its scheduled open hours.

Monte Rio8:00 - 11:00Mile 26.2 (100mi only)
Wohler Bridge8:00 - 12:45Mile 11.4 (100km)Mile 48.5 (100mi)
Warm Springs Dam9:30 - 2:30Mile 32.7(100km)Mile 69.9 (100mi)
Alexander Valley10:00 - 4:00Mile 48.1(100km)Mile 85.8 (100mi)
Healdsburg9:30 - 12:30Mile 21.5 (34mi only)

Bring to check-in

You’ll be checked in from a list of registered riders. Bring the email you received after registering. You can it print out and/or show your ID to check-in. Please bring ID and be sure to carry it with you on the ride. NOTE: If you choose our "Concierge Service" during registration you may skip the check-in process. Just show up with your bib and bike plaque, hop on your bike, and take off!

RV and Auto Parking

There is adequate auto parking on-site at the Luther Burbank Center however overnight parking is not normally permitted. Please email for additional information. There are several options for RV camping throughout Sonoma County.

Bike parking

There will be a supervised, cordoned-off Bike Corral for your bike during check-in and after the ride, but we cannot guarantee its security. We recommend you lock it securely or, if practical, place it safely in your vehicle.

Hotels and lodging

Please refer to our Lodging page for the latest information. You can also visit for other county wide lodging options.


Sonoma County has lots of great food and wine. Visit for the many options available.

Other activities

Visit to review many of the wonderful activities available to Sonoma County visitors.


Clothing delivery

Pre-ordered T-shirts can be picked up at the Merchandise Table. Jerseys and/or vests ordered online before March 6, 2024 will be shipped to you before the event. Jerseys ordered after March 6th will be available for pickup at the Merchandise Table.

Apparel questions

If you have specific questions about apparel, email

Wrong size

If you need to exchange your clothing for a better size, bring it to the Merchandise Table and we will exchange it for the correct size, if available.


Number of riders

Unfortunately we need to place a 2,500 rider limit on the event. We typically sell out in February, and registration will close when we reach the 2,500 limit.

Group discounts

We are not able to offer group discounts for the Wine Country Century.

Volunteering & Worker's ride

It takes over 400 volunteers to make a Wine Country Century! REGISTRATION IS NOW OPEN. WCC volunteers get to ride the same routes, fully supported, the following day, free of charge.


Weather in May is variable. One year it was cool and rainy during the morning, but it is more typically cool and sometimes overcast in the morning and sunny and warm in the afternoon.

COVID precautions

The health and safety of our guests is the WCC’s highest priority. The event will observe all local, state, and federal requirements in place at the time of the event.