Event Details

General Event information details are shown below

Registration Changes, Transfers, and Refunds

Switching routes

If you want to switch routes after registering, you may log into your BikeReg.com account to do so. If you are changing to a longer route, you will be asked to pay the fee difference. If to a shorter route, no refund will be provided.

Registration editing and payment processing

If you have questions about payments or wish to edit your registration information, please email WCC@SRCC.com with your request. Provide as much detail as you can.

Registration transfers

  1. Transfers are done completely online. First, find someone (transferee) that would like to ride and is not already registered. You can ask your friends, place an ad on Craigslist (#WCC or #WineCountryCentury), Facebook, Instagram, or use any other method. You will need the name and email address of the transferee.
  2. You can sell the entry for any price you wish OR give it free of charge. The financial transaction is done outside of the registration system using whatever method you and the transferee agree to (PayPal, Venmo, cash, etc.)
  3. The transaction should be completed BEFORE you start the BikeReg Transfer process
  4. When steps 1 & 2 are complete you should return to https://bikereg.com/winecountrycentury2023 and log into your account with the email address and password you chose when you registered. If you did not create an account, you can enter your email address and follow the instructions.
  5. Follow the prompts to start the transfer. Emails will be sent to both you and the transferee with instructions for completing it.

Registering multiple riders

You may register multiple riders in one session, but each rider must be registered individually. We do not have a mechanism for registering groups.

Refund Policy

If the event is canceled, you will be offered the option of a full refund, or donating all or part of your registration fee to support the nonprofit Santa Rosa Cycling Club. If YOU cancel your participation, no refund is offered, but you may TRANSFER YOUR REGISTRATION (see above) to a person of your choosing for a fee of $20 (paid by the transferee).

Venue, Check-in, Accommodations

When and where

Check in at the Luther Burbank Center (the Start/Finish, 50 Mark West Springs Rd., Santa Rosa, CA 95403) Friday night 5/5/2023 from 5:30-7:30pm or Saturday morning 5/6/2023 from 6:15-9:30 am.

Start Times & Rest Stop Hours

We strongly recommend you start riding your route during the following times, to ensure that rest stops are open when you arrive:
  • 100 mile: 6:30-7:30 am
  • 100 km: 7:30-9:00 am
  • 34 mile: 9:00-10:00 am
Please plan to start your ride during the recommended start times and pace yourself to reach each rest stop during its scheduled open hours.

Monte Rio8:00 - 11:00Mile 26.2 (100mi only)
Wohler Bridge8:00 - 12:45Mile 11.4 (100km)Mile 48.5 (100mi)
Warm Springs Dam9:30 - 2:30Mile 32.7(100km)Mile 69.9 (100mi)
Alexander Valley10:00 - 4:00Mile 48.1(100km)Mile 85.8 (100mi)
Healdsburg9:30 - 12:30Mile 21.5 (34mi only)

Bring to check-in

You’ll be checked in from a list of registered riders. Bring the email or QR code you received after registering. You can print out that code or send it to your phone. Show the QR code OR your ID to check-in. Please bring ID and be sure to carry it with you on the ride.

RV and Auto Parking

There is adequate auto parking on-site at the Luther Burbank Center however overnight parking is not normally permitted. Please email wcc@srcc.com for additional information. There are several options for RV camping throughout Sonoma County..

Bike parking

There will be a supervised, cordoned-off Bike Corral for your bike during check-in and after the ride, but we cannot guarantee its security. We recommend you lock it securely or, if practical, place it safely in your vehicle.

Hotels and lodging

We will be arranging GROUP DISCOUNTS AT SEVERAL AREA HOTELS. You can also visit Sonomacounty.com for other county wide lodging options.


Sonoma County has lots of great food and wine. Visit Sonomacounty.com for the many options available.

Other activities

Visit Sonomacounty.com to review many of the wonderful activities available to Sonoma County visitors.


Clothing delivery

Pre-ordered T-shirts can be picked up at the Merchandise Table. Jerseys and/or vests ordered online before March 6, 2023 will be shipped to you before the event. Jerseys and/or vests ordered after March 6th will be available for pickup at the Merchandise Table.

Apparel questions

If you have specific questions about apparel, email WCC@SRCC.com.

Wrong size

If you need to exchange your clothing for a better size, bring it to the Merchandise Table and we will exchange it for the correct size, if available.


Number of riders

Registrations will be capped at 2,500 and we expect to sell out.

Group discounts

Sorry, we do not offer group discounts.


The Santa Rosa Cycling Club sponsors this ride and generally does not enlist additional sponsors. However, if you have a specific proposal, please email President@SRCC.com.

Volunteering & Worker's ride

It takes over 400 volunteers to make a Wine Country Century! Volunteer registration opens in March. WCC volunteers get to ride the same routes, fully supported, the following weekend, free of charge.


Weather in May is variable. One year it was cool and rainy during the morning, but it is more typically cool and sometimes overcast in the morning and sunny and warm in the afternoon.

COVID precautions

The health and safety of our guests is the WCC’s highest priority. The event will observe all local, state, and federal requirements in place at the time of the event.